Social Media Use Leads to Real-World Actions | Mashable

Center for Digital Civic Engagement

“The thought is father to the deed, at least when it comes to the relationship between online social interactions and offline activities. A new survey shows that more than half of users on four of the top five social platforms have taken offline action directly as a result of an online interaction. The findings suggest that businesses and organizations can grow their customer base, increase revenue and drive greater participation by linking online behaviors to offline activity.” Read the full article at mashable.com

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